Nowadays, every marketing campaign has to be more innovative than the previous one but at the same time an immediate ROI is expected. Moreover, the client drives the market to get simple solutions. This always causes an increased pressure on marketing managers. Therefore, the omnichannel mindset of Brame is catering the usage of game-design elements in non-game context solutions to reduce this pressure, to avoid complexity and to measure success. Brame is specialized in the creation of tailor-made branded games that generate interaction and strengthen customer relationships. Consequently, the work of marketing managers are simplified which leads to a progress on their pathway.