Alternative Rentals Digital Cinema is a camera equipment rentals company specializing in Digital Cinema rentals to the Television, Feature Film, and Commercial Industries. Digital Cinema is our passion. Providing clients first class service is our primary goal. Headquartered in Los Angeles with an office in Atlanta and sister companies across the United States, Alternative Rentals is your ideal production equipment partner to provide you with high-end motion picture equipment at competitive prices. Our knowledgeable staff, combined with many years of experience with a variety of production and post-production backgrounds, help our clients bridge the gap from pre-production through post-production. With a large inventory of the latest camera systems and a wide assortment of lenses and support gear, we strive to give our clients the best selection of storytelling tools available. All of our equipment is routinely updated and undergoes rigorous quality control and testing before going onto your production. We offer around-the-clock technical service and support.