Music is no longer a spectator sport. Our mission is to make people happy, through legendary events. GrooveBoston (GB) pioneered an entirely new market space, delivering tech-heavy concert events with resident touring DJs to colleges across the US. At the leading edge of the festival-fueled explosion of electronic dance music, our team produced 10 full-scale annual tours, unprecedented social impact, and powerful, lasting relationships. After 5 years in this niche, we added "Mission Six," (M6) which was all about applying the same student-oriented, experience-focused event design to artist-centric concerts. Today, GBM6 is a single, integrated brand.