Brands who advertise on Facebook & Instagram have seen a performance decline since April 2021 when Apple iOS 14 was released. Facebook’s gen 1 website pixel is now missing more than half of the data it used to record, and Facebook’s machine learning systems aren’t being fed enough quantity or quality data to work optimally. Popsixle is a gen 2 website pixel built on top of Facebook’s Conversion API (CAPI). It installs CAPI with one line of code and helps brands restore ad performance to pre-iOS 14 levels. Popsixle unlocks the full benefits of a server-to-server connection between a brand’s website and Facebook, without the need for 100s of hours of custom development work. Popsixle improves ad performance, targeting, and attribution. Brands who use Popsixle see an average lift in return-on-ad-spend (ROAS) between 20% and 100% within a few days.