Orabrush, Inc. (www.orabrush.com) is a new media e-commerce brand builder that leverages expertise in YouTube content creation, optimization and advertising to commercialize innovative products. Using its "reverse marketing model" with YouTube, the company has delivered unprecedented results in awareness and conversion driving online to offline sales with its line of oral care products, including the Orabrush tongue cleaner; the enzyme-infused Orabrush tongue foam powered by Orazyme; and the Orapup dog breath brush. Founded in 2009, Orabrush is currently backed by True Ventures and 2x Consumer Product Growth Partners. With more than 50 million video views and more than 185,000 subscribers, Orabrush is one of the top subscribed sponsor channels on YouTube (just behind brands like Apple and Old Spice) and has more than 340,000 Facebook fans. Orabrush products are sold in 15 countries, 75 retailers and more than 30,000 retail stores globally and its tongue cleaner has become the No. 1 tongue cleaner in the world.