PIVOT Strategic Marketing is a marketing and growth strategy consultancy based in Atlanta. Our strategic recommendations are fact-based and analytics-driven. Projects are typically strategic plans or marketing strategies for Fortune 1000 or fast-growing companies. Specific expertise includes market evaluation, customer segmentation, brand strategy, go to market strategy, marketing mix allocation and marketing spend effectiveness. Much of our work is driven by strategic BIG data analytics and modeling. We work in small teams similar to McKinsey and Company, where our Managing Director and other team members spent much of their careers. We emphasize client skill building during strategy development and implementation so that clients are more likely to achieve and sustain results. Target financial (EBITDA) impact is 20-50 times professional fees. If we are not able to help a client achieve significant impact, we are likely not working on the right opportunities.