Southern Produce is a New Zealand based company which began trading in the 1990s, selling premium New Zealand produce both domestically and internationally. In adopting a “direct to retail” strategy, Southern Produce has positioned itself as one of the leading suppliers of avocados, blueberries, kiwifruit and kiwiberries in the Australasian region. This strategy is also used within our Asian markets. Our direct to retail model creates supply chain efficiencies that provide: - Our customers with competitive purchasing - Our suppliers with industry leading orchard gate returns (OGR)