Rubicon Business Group, founded by businessman and entrepreneur Amir Bramly, is a holding company with activity ranging from investments and financing to business consulting and environmental entrepreneurialism. Operating since 2006, the Group conducts business in excess of hundreds of millions of NIS annually and has offices in Tel Aviv and New York. Rubicon Business Group is a member of the Globes Dun's 100 leading companies in the Israeli economy. The company holds a strategically diverse portfolio with interests in several industries: financing, insurance, investments and risk management, environmental enterprise, tourism and leisure. The Group's products and services cater to businesses, investors, entrepreneurs and individuals. Core activities are focused on financing, specifically private financing for businesses that have been impacted by the recent regulatory changes in the international and domestic credit markets. The Group offers financing solutions including equity, working capital and collateral. As such, Rubicon is a key instrument in encouraging growth in the Israeli economy while leading changes in the business and consumer financing market. Rubicon also works with smaller businesses and entrepreneurs to provide help in securing credit and funding, assessing business viability, business support, capital investments, and concessions and has developed in-house risk-analysis models and technology in support of these activities. The Group is interested in businesses that provide solid and unique services, including those that provide an environmental or public good. The Group acts as the official representative of international financial and technological bodies in Israel. The Group invests major resources in identifying business trends and opportunities and spearheads penetration into novel and promising markets.