As the PR industry stands today, over 60% of small businesses are not using public relations agencies due to their expensive price tag, and journalists are receiving, on average, 500 pitches in their inbox per week. Meaning, small businesses can’t afford the proximity to PR tools to grow and scale, and journalists don’t have the tools to efficiently sort through their pitches to discover them. DeskSides is bringing the antiquated PR process into today’s world by offering a self-service media relations solution that directly connects brands and journalists for meaningful relationship building and storytelling, a streamlined workflow, and journalist compensation for their time—all for a fraction of the price of a typical PR firm.