New Zealand Hops is a Nelson-based contemporary grower co-operative with core business values founded on collective sustainability, innovative research, creative technologies and modern operational capability. Hops have been grown in the region for more than 150 years and co-ordination of the industry was facilitated with the inception of the New Zealand Hop Marketing Board in 1939. The company has supported a professional plant-breeding programme since the 1950s and, in 1972, New Zealand became the first country in the world to commercially produce hops from triploid hop cultivars in response to international brewers' demand for seedless hops. New Zealand hops Ltd continues on from this rich heritage with core business values founded on collective sustainability, innovative research, creative technologies and modern operational capability. With 18 Members, the co-op exports 85% of its harvest to over 30 countries world-wide.