PUMA designs and makes sporting footwear, apparel, and accessories sold under the PUMA and Cobra Golf labels, was formed when German brothers Rudi and Adi Dassler feuded and split their family firm into adidas and PUMA. While shoes are PUMA's heritage, apparel accounts for a growing portion of sales. It has been expanding its athletic apparel styles to include men's golf, sailing, motorsports, and denim items. PUMA also operates its own retail stores and controls product distribution in many countries. PUMA, which holds long-term sponsorship arrangement with leading sports teams such as Manchester City, AC Milan, and the Italian national soccer team, is one of the world's leading athletic shoe companies, along with NIKE and adidas.