Back in December 2014, ADG group acquired more than 30 old Soviet cinemas from the city of Moscow. The deal envisaged reconstructing the old buildings into recreational centers but preserving their original function of screening films. Based on its strong understanding of trends in retail and public spaces, the company developed an original format called the “neighbourhood center”, a hybrid space with a modern multiplex cinema, public lounge areas intended for lectures and master classes for all ages, a food hall with numerous gastronomic concepts, spacious kids’ entertainment areas and proximity shopping. The size and tenant mix of each center is tailored to people living in walking distance of the center and was decided based on an opinion survey of people living nearby. Being a major social and commercial project – the Mesto Vstrechi (“Meeting Place”) network of neighborhood centers – was launched in Moscow with total investment of USD 1 bln. It is considered to be a new type of commercial real estate format with secured financing, strong market fundamentals and confirmed tenant interest on an advanced project stage within attractive investor economics. To date, the total GLA is 288,000 sqm with the target audience of 2.5 mln people and 525,000 daily visitors. In 2020, ADG group won two prestigious awards in the field of commercial real estate: at the Global RLI Awards, where it was winner in the RLI Developer category, and at the CRE Awards for Small Shopping Center. The start of 2021 was also marked with an award for New Small Shopping Center at the Global Retail Real Estate Awards (GRREAt).