The world is already full of umbrella companies making consumer products, so why does it need another one? Honest answer, it doesn’t. Unless it’s genuinely different. Say hello to Rule13. The evolution of the master-brand. Dreaming big, acting prudently. Scoping globally, enabling locally. We position ourselves as direct competitors to the juggernauts of the world, from the start, so that our future partners know what to expect from us going forward. We see an opportunity and go on gut feeling. If we think the product is sound and we see a market, we go straight for the jugular and use agile NPD and marketing to get it onto the shelf in the time it takes the juggernaut to finish their morning coffees. No convoluted processes, no blockers. Everyone in our company knows that we don’t stand still. We have a language that’s fluid and extols movement and kinesis. If something’s not in flight, then it’s not right. We’re agile, resourceful and economical, and we plan to stay that way. Our products are things people want. We know that because we are those people. We’re honest, visceral, straightforward and we work hard because right now we’re the underdog and we want to win. At Rule13 we’re tearing up the rulebook and evolving the umbrella brand.