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Bill Richmond
Director Of Operations at Bluebet
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Work Experience
Director Of Operations
May 2015 - Present · 9 years and 7 months
Head Of Product And Digital Operations
2011 - 2014 · 3 years
sportingbet
Head Of Communications
Jan 2009 - May 2011 · 2 years and 4 months
Company Details
11-50 Employees
BlueBet is a profitable, debt-free, Australian wagering operator, which has been self-funded since its establishment in 2015 and has a track record of strong growth. It is an Australian publicly listed company (ASX:BBT) with offices in Darwin and Sydney and operates under a Northern Territory Gambling Licence. BlueBet is powered by a scalable, cloud-based technology platform, which has been materially customised and enhanced by the Company to focus on providing customers with the best experience possible. BlueBet has developed its customer-facing technology platform, website and native apps with a mobile-first strategy, to deliver a premium mobile experience to the customer. BlueBet’s control of the technology platform, website and native apps allows for agile and dynamic product development and innovation and provides management with total control over the product road map of the business. The Company is led by an experienced Board and senior management team, with several key executives having held senior management and leadership positions with well-known wagering and gaming companies including Sportingbet, Centrebet and Aristocrat. The Company is well positioned to draw upon this industry experience to execute on its dual-growth strategy. Attaining approximately 1.2% market share, since its inception, BlueBet has produced strong operating and financial results demonstrating the quality of its product offering and the operating leverage within the business. The Company is seeking to grow market share and accelerate growth in Australia with increased marketing spend to capitalise on the scalability of the technology platform. In addition, the Company intends to enter the US online sports betting market to capitalise on the considerable market opportunity created as a result of legislative reform allowing legalised online sports wagering, as part of its dual-growth strategy.
Year Founded
2015
Social Media
Linkedin
Industry
Gambling Facilities and Casinos
HQ Location
Sydney, NSW 2000, AU
Keywords
Sports BettingOnline BookmakerMobile BettingRacing BettingAudit and Complianceand Online Marketing
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