Pride Care Ambulance is a wholly owned subsidiaries of Coloma Emergency Ambulance, Inc. a Michigan Corporation. Pride Care Ambulance is the largest ambulance service in Southwest Michigan, celebrating over 49 years of community service. On an annual basis, Pride Care provides over 40,000 requests for service including Critical Care, Advanced Life Suport, Basic Life Support and wheelchair transports throughout Kalamazoo, Berrien, Cass, Barry and Van Buren Counties. Pride Care is accredited through the Commission on Accreditation of Ambulance Services (CAAS).
Pride Care has grown into a 120 person non-union workforce consisting of Paramedics, EMTs, administrators, educators, and a full time mechanic.