WIN (Worldwide Information Network) is the world’s first cloud-based solution designed exclusively to provide global connectivity for independent freight forwarders, providing simple and affordable solutions for many of the digital challenges of the 21st century – including participation in industry initiatives such as e-Freight and Cargo 2000. WIN connects forwarding agents with each other and with the world’s main air and ocean carriers, brokers, and other logistics service providers for secure, digital, shipment-level collaboration, providing independent freight forwarders with interoperability, efficiency, cost savings, and end-to-end visibility throughout the entire shipment lifecycle. WIN can be accessed via the web or from within your existing software package through a simple Web Service API integration. In order to raise e-AWB adoption rates within the SME forwarding sector and remove some of the obstacles preventing independent forwarders from participating in electronic commerce to a meaningful extent, WIN has been working closely with freight forwarding organisations including members of the ELITE Association of Logistics Networks. WIN now has an affordable solution immediately available today to solve the e-AWB challenge for independent forwarders; e-AWB does not have to be difficult! WIN is also a member of Cargo 2000 and is investing in functionality that will bring C2K participation to independent forwarders, including critical Phase-2 data capture. WIN is a simple, neutral solution for the air cargo industry, completely compliant with all of IATA’s e-Freight and Cargo 2000 requirements. The system functions as an enhancement to existing tools, using new and secure cloud-based technology.