Digitization in the supermarket is progressing only slowly. Classical advertising media such as cardboard displays and brochures are the same as 30 years ago and have not adapted to the digital development of recent years. EMSU allows every brand to become individual and interactive at the POS through our technology and AI. On the one hand, this consists of a software platform for making promotions available in the store with just a few clicks, digitizing process chains, and playing out and analyzing DSGVO-compliant advertising in the market. On the other hand, we are developing solutions to make various processes in the supermarket measurable with sensors and at the same time make them attractive.