Goddess Advertising is India’s only, all-women creative boutique and powerhouse. Lead and defined by women challenging the rigid norms of a massively male dominated industry. Simran Sahni, founder and director of Goddess said that “I started Goddess because I believe that women are equally, if not more creative. But sadly the industry is dominated by only male creative stalwerts. Not only does Goddess seek to canvas meaningful content and campaigns for women targeted brands, but also desires to impact the highly precarious position that women hold in today’s new age India. As a young girl I was always enamoured by the power of advertising and how creativity could give definition and identity to inanimate brands. I remember watching sanitary napkin ads where the girls wore tight white pants and jumped off rocks, and always wondered why would any woman with cramps and bleeding want to do this stunt? In today’s changed millnialia scenario, we can be game changers, by not typecasting but understanding the new dreams and aspirations of women.” Suruchi Dutt, partner at Goddess said “ As women we are at a much better position to understand, what goes in the heads of other women and to creatively manifest it in a way women can emotively relate to”. She added, “But we are not feminists, we are empowerists! It’s not that we only work on women brands, we work across brands that excite us, have strong stories to tell, because we always come from a space of emotional intelligence and defining aesthetics”. While Simran Sahni glitters with golds and slivers awards at the most prestigious advertising festivals across the world. Cannes, Cleo, Adfest, Suruchi brings a very strong and distinct art aesthetics. Both Simran Sahni and Suruchi Dutt have over 20 years of experience in creative leadership roles from top agancies like JWT, LOWE, FCB to CHEIL and TBWA. Goddess Advertising is here to change the current landscape of women targeted advertising.