Hitachi Construction Machinery Africa (HCAF) is a wholly-owned subsidiary of Japanese heavyweight conglomerate, Hitachi Construction Machinery Co. Ltd, HCAF carries a lot of responsibility in replicating the level of standards and social responsibility synonymous with HCM. HCAF is harnessing the status, reputation, and quality that has become so synonymous with the wider brand over the years, before applying it to local needs. Over the past eight years, HCAF has been responsible for the marketing and support of Hitachi construction and mining equipment, building its own expertise and local knowledge along the way to ingratiate itself as a local, market-leading entity.