Our mission: AREA leads and executes strategies designed to grow and diversify the economic base of the greater Albuquerque region, creating a prosperous, diverse and inclusive economy and elevating the standard of living for all. Our vision: The greater Albuquerque region will be known and recognized for having the highest quality of life and the most diverse and sustainable economy in the US mountain west. Top goal: Greater Albuquerque MSA will rank in the top 25% of mid-sized markets in the U.S. for job growth in 5 years.