Visit Durango is a not-for-profit organization operating with the mission to promote Durango and La Plata County's multitude of tourism attractions, events and services. Durango, Colorado is a year-round travel destination with a rich history. Nestled deep within the San Juan Mountains, Durango is an authentic mountain town full of genuine old west character that sets it apart from other Colorado towns. In Durango, Colorado you will experience charming encounters in the historic downtown district, endless opportunities for outdoor recreation, and spectacular natural wonders off the beaten path.