Tourism North East (TNE) is one of eleven regional tourism boards established at the directive of Visit Victoria, the State tourism body. The regional tourism boards were created to act as the peak tourism organisations for their areas, working in partnership with Visit Victoria, industry and a range of government partners to support and develop regional tourism. TNE is charged with developing the long-term and overarching strategic vision and direction for the High Country region, ensuring a platform for future tourism growth. Its efforts are guided by the following vision and supporting mission statement: To establish the High Country as the leading regional tourism destination in Victoria, with a thriving visitor economy based on a diverse range of engaging tourism experiences. In realising this vision, TNE has several key responsibilities: Regional marketing Product development Industry development Facilitating tourism investment Research Advocacy Strategic planning