Sunrise Brands has leveraged three decades of uncontested denim preeminence into becoming the most dynamic diversified apparel company in the United States. Today, while Sunrise Brands remains a denim powerhouse, our product mix includes casual bottoms, knits, sweaters, sportswear, outerwear, bags and other lifestyle accessories. As case studies in ingenuity and uniqueness, each of our 11 divisions serve a specific market with skillful thinking and accurate execution. What every branded and private label company in our portfolio has in common is its ability to thrive in its own market positioning, aided by its own product R&D, but backed by the financial, manufacturing and retail channel muscle of Sunrise.