The Southern United States Trade Association (SUSTA) is a non-profit trade development association comprised of the Departments of Agriculture in the Southern U.S. Funded by the USDA's Foreign Agricultural Service, member states and private companies, SUSTA's programs and services assist exporters of high-value food and agricultural products. Over 95 percent of the world's consumers live outside the United States, and SUSTA can help you reach them. SUSTA offers activities, funding and expert hand-holding to help small southern U.S. companies expand into international markets.