The Nederlandse Obesitas Kliniek (NOK) was founded in 1993 as a center of conservative treatment of morbid obesity. By the end of 2007 Zorginitiatieven B.V. bought the NOK with one clinic in Hilversum to use it as a springboard to transform the business concept into reality. The concept entails the full integrated treatment of patients with obesity in which surgery, internal medicine, psychology, dietetics and physiotherapy is offered as an interdisciplinary health product. In the last two years the health protocol is developed meticulously; two new locations are opened; a joint venture is set up with hospitals and involved surgeons and a complete information system has been developed. Furthermore several opportunities are developed for more joint ventures, new locations and a new product development is in place to address other target groups with obesity The most leading surgeons in Holland are involved with NOK and together with the medical specialists, psychologists and paramedics the unique and leading concept is realized to treat patients with obesity. NOK is in that the largest clique in the Netherlands, with 3100 patients treated in 2012. The health product offered by NOK in the Netherlands fits one on one with the new guidelines for the treatment of morbid obesity and is in accordance with the Health Standard, which is determined by the Dutch government and the Dutch Health Authority.