When nearly seven billion of us wake up each morning, we do so naturally with intentions of bettering our world – yet for all of our daily achievements, discoveries, compassion and love, we are bombarded with little other than war, death, hate and depression. Our World Today Incorporated was officially founded, as a not for profit organisation, on 2 November 2010 by Mike Worsman and Chris Campbell, with the plan to launch ourworldtoday.com.au in 2011. After years of research, discussions and relevant experience in life and news, we have created a news source that veers away from current trends of negativity and sensationalism, and will focus on presenting inspiring, in-depth and positive news stories. By being not for profit, we illustrate that the media does not have to be about making money, and with that comes a sense of freedom in journalism, the ability to tell the stories you care for, the truth, unrestricted ideals and a chance for change. ourworldtoday.com.au will have mainstream appeal, but present a unique array of positive and challenging in-depth stories.