Safe Life is a global group of AED and first aid companies. We utilise a growth strategy that consists both of acquisitions and organic growth through investments into our companies. The Safe Life group employs a decentralised approach meaning that the subsidiaries operate autonomously but with continuous support from group management. By bringing further professionalism to a market characterized by deeply committed individuals and relatively small companies, Safe Life creates a win-win for its own stakeholders as well as for those whose lives could be saved.