Transitioning an idea from napkin-sketch to marketable product requires navigating a learning curve so long and steep that most ideas never get past their initial stages. More often than not, a prospective client approaching us with an idea is already familiar (if not heavily experienced) in the area in which their idea operates. Whatever the idea is, Synergy Marketing is not the expert in that area. We don’t have to be. That’s our client’s job. By applying experience learned over decades of successful (and occasionally unsuccessful) endeavors, we shepherd our clients’ projects through the unfamiliar territory. This results in faster time-to-market for their projects, and a decrease in wasteful mistakes which cost time, energy and money.