a:P is a revolutionary agency with a mission to develop and produce brand projects with social impact for communities. Our vision is that nowadays, with a growing consumers' awareness, to have a real impact on marketing objectives, brands must, first of all, have a concrete and tangible impact on people's daily lives. What does a:P do? We advise brands on tangible actions to build a better present and future through urban regeneration, brand activism, ESG-driven activities, public-private partnerships, and CSR projects. Every day we listen to local communities' needs and connect them with brand identities to develop, communicate and measure projects with a visible and tangible social impact.