Ben Sherman transformed the humble shirt from a staple item into a statement piece that was perfect for the mood of the early 1960s and an instant success. Inspired by a modernist sartorial approach, this intrinsically British sub-culture embraced the Ben Sherman shirt, loving it for its high quality fabrication, slim-fitting style and unique design. Throughout the decades, one thing has remained a constant focus for the Ben Sherman shirt, the shirt is always worn buttoned up. It is a deliberate choice, that exudes Britishness and personal pride.