High Brew Coffee was born from the adventure of a lifetime. Two boot-strapping entrepreneurs sold their company they spent 13 years building and sailed the high seas. Their need to stay alert through warm nights on rough waters brought them to cold-brewed coffee and they realized another great idea was in the works: an ice-cold, premium coffee that is convenient and portable. We're a direct trade, ready-to-drink, cold brew coffee for those who do. 100% All Natural ready-to-drink Cold-Brewed coffee born in Austin, Texas. Made from 100% Certified Fair Trade Arabica Beans. Better Not Bitter™.