COTA Victoria is the leading not-for-profit organisation representing the interests and rights of people aged 50+ in Victoria. For more than 70 years in Victoria, we have led government, corporate and community thinking about the positive aspects of ageing. Today, our focus is on promoting the opportunities and protecting the rights of people 50+. We see an ageing population as a time of opportunities for personal growth, contribution and self-expression. We believe there are obvious national, state, community, family and individual benefits from this approach.