LookBookHQ is now PathFactory! Introducing the first-ever Content Insight and Activation Engine to help B2B marketers. Check out our new LinkedIn page: www.linkedin.com/company/pathfactory PathFactory’s Content Insight and Activation Platform helps B2B marketers understand the role of content in the buyer’s journey and discover a new class of data to optimize the path to purchase. PathFactory uses this data and insight to optimize content delivery across every channel, connecting buyers with the most relevant information whenever and wherever they click.