“Our aim is to be the number one sports nutrition company in the world,” says Bio-Synergy shareholder Lord Sebastian Coe. And judging from the response we get from the teams and professionals who chose our products we’re well on our way. But that doesn’t mean we’re going to sit back. We strive to develop new products and improve our lines constantly. We listen to the feedback our customers give us and put their requests into action. When nutritionist for the Commonwealth Games needed an energy drinks for competing athletes, we made it happen and Liquid Energy was born. Unlike many companies, Bio-Synergy does not pay for endorsements from teams, clubs or individuals. We have decided against targeting sports professionals and teams with cash offers and instead let them find out about the great results gained by using our products through other satisfied customers. Although we do offer a professional discount, we let people come to us because they want to achieve their goals with our help. As CEO Daniel Herman explains: “Some companies offer huge amounts of money for sponsorship. Although in most cases clubs already using our products would tell us our product was better, they have often had to go for the financial offer. They choose a second-rate product and the money rather than the product they preferred, ours. Personally I believe you should be putting the best stuff in to get the fantastic results you need to stay on top of your game.” So, if you hear someone raving about our amazing products, see them use it on the pitch or in training, you can be sure they're using it because they love the benefits Bio-Synergy gives them in training and during performance. Here are just a few of our professional customers who are reaping the rewards…