Independently owned and locally operated, Superdrop manages a portfolio of premium drinks brands including Idle Hour Vodka, Delgados Tequila Soda and Tequila Soldada. Superdrop exists to create ideas that connect deeper and mean more to drinkers and servers alike. We call them Boundless Brands; they are high quality, culturally relevant, consumer resonant, and future focussed. We work with strategic partners to create and bring to market award-winning drinks that meet the needs and tastes of the contemporary drinker. Innovation sits at the core of what we do. The pursuit of new concepts, benefits, flavours, formats and partnerships are prioritised above all else.