In today's economic climate, where businesses are needing to adopt highly effective and integrated communication platforms in order to compete, 8brand has adopted an approach to branding that pushes the boundaries beyond time, beyond expectation, beyond creativity and beyond culture. We are taking brands and expanding them, developing them into valuable business tools that reflect on the bottom line figures. We achieve this through a careful and structured mix of skills that synergise strategic and creative applications, experiences and expertise. We add relevance to brand communication and thereby increase awareness, increase appeal, increase performance, increase demand and ultimately increase value. We combine different levels of brand communication and diverse media and layer them into consummate strategies that meet business objectives and leverage brand equity, brand values and brand associations.