Ecotour is now held 100% by Karavel-Promovacances.com leading package player in France. Ecotour.com is a french Online Travel agency, a team of 30 based in Courbevoie near Paris. It is a licensed online travel agent that covers the entire bookings value chain. It has developed its own booking technology with links to over fifty tour operators. Other travel industry providers also use the technology as a white label solution and SaaS (software as a service) in order to boost their productivity. Ecotour’s booking technology makes it possible to combine individual flights and hotels using a system of ‘dynamic packaging’. This extends the range of services that can be booked on the site. The integration of Ecotour’s booking technology into the French HolidayCheck platform will transform HolidayCheck.fr into an integrated ratings and bookings portal along the lines of HolidayCheck AG in the German-speaking countries (Germany, Austria and Switzerland). Ecotour.com has generated solid growth in revenue to establish itself as one of France’s top five online travel agents. It will continue to operate as an independent portal alongside HolidayCheck.fr, whose main contribution to Ecotour.com will take the form of hotel ratings content. The combined expertise of the two companies will primarily be used to achieve a significant increase in traffic on both platforms using a variety of strategies including targeted SEO measures