Innovate, as a pioneering Iranian strategic brand management consulting firm, was established in 2006 to provide professional consulting services on strategy, branding, marketing and advertising in Middle East. With the assistance of experienced Iranian and international professors and consultants, along with the use of scientific methods and previous practical experiences, helps companies in the decision making process of brand development strategies, brand management and marketing. These mechanisms generally go beyond communication and advertising strategies; they cover not only innovation strategies, but also the management of product portfolio, sales infrastructure and distribution. Innovate supports companies in developing sustainable growth strategies and brand management in their home market, often as a sound jumping board for going international.