Founded in 2000, Personeta, the leading provider of converged communication solutions for service providers has redefining how converged services are developed and delivered for both businesses and consumers. The company’s flagship product, TappS™ NSC, is a standards-based service creation and execution platform that enables service providers to rapidly implement converged communication services (NextGen IN, FMC, Video Telephony) at a fraction of the cost of traditional telecom services. It is currently deployed at leading service providers worldwide, (MTS, Telefonica, CosmOTE, Bezeq, Euskaltel, One Communications and more) delivering a multitude of highly segmented converged communication services over legacy and packet-based infrastructures. The Company operations was acquired on January 2009 by Smart Call, a US based mobile network provider, to create a cloud of hosted voice services for small network operators in the US.