Doodad provides time-sensitive, multi-versioned printed advertising products for use in home-delivered shared distribution systems such as shared direct mail and newspapers. Doodad offers a focused, highly differentiated and value-driven service model based on short-lead times (72 hours) and error-free order fulfillment. Its niche is medium-sized production runs ranging from 20,000 to 1.5 million pieces with moderate to high levels of versioning. Doodad Printed inserts represent an important source of recurring revenue for shared mail marketers and newspaper publishers. Doodad, what’s that? We wanted our name to be fresh, fun, and friendly like all of us – doods and doodettes. We wanted people to say, doodad what’s that? So, we can tell everyone exactly what we do. We wanted our name to express that we’re more than just a printer! Some people use it to refer to each one of our inserts as a ‘dood-ad’. We print million and millions of dood-ad’s. Doodad's Brand Promise: You can lean on us. Doodad’s Brand Character and Attributes: We care Professional and Friendly Local flavor, national capabilities, Market driven vs manufacturing driven Metric driven culture Innovative Consistent, predictable One point of contact React on a dime Redundant capabilities Easy to do business with Flat organizational model Wide array of industry’s most popular products Programs vs 8.5 x 11 mentality