MARKETING FOR SOCIAL RETURNS Exp Social Marketing (part of the pan-African marketing group, Exp), achieves positive behaviour change through experiential marketing. Richard Burns (Group Social Marketing Director) heads up Exp Social Marketing & is based in Nairobi Kenya. Exp Social Marketing Foundation is a registered non-profit in Ghana. Exp Social Marketing: • Addresses critical challenges to health and development in Africa • Prioritises marginalized consumer segments at the base of the pyramid • Promotes socially valuable products, services and behaviours • Leverages market forces to sustain social change