At Huqiao 琥桥, we increase your game sales and wishlists from China.
32% of Steam users select Chinese as their main language. And yet, out of hundreds of gamedev studios we talked to last year, less than 10 had a strategy for the Chinese game market.
- Can you really afford to ignore ⅓ of your playerbase?
Huqiao 琥桥 is a digital marketing firm specialising in increasing game sales & wishlists in China. 琥 is from 琥珀 (hupo), which means amber, whereas 桥 is from 桥梁 (qiaoliang) - Chinese for bridge. Founded by Wojciech Jaworski in 2021, it provides an interface for Western game developers to interact with China.
Through extensive research and daily analysis of 12k+ data points, we develop strategies for our clients to grow revenue from the world's largest gaming market.
Check our most recent case studies:
-> 53% increase in percent of sales in China in 4 months - Soulstone Survivors by Game Smithing;
-> 85% of global traffic coming from China - Ritual Interactive’s TS SWAT;
-> Games Operators: 58k wishlists in 2 weeks on Infection Free Zone.
Our 360 approach is focused on achieving long-term impact in the 772 million player market:
- Influencer outreach [Bilibili + Douyin]
Quickly increase your exposure on Chinese social media by encouraging gaming influencers to upload videos without additional fees.
- Content marketing [Bilibili + Heybox]
Adapt or create content for your CN audience to enhance engagement and activity around your game.
- Community management [Bilibili + WeChat]
Interact with your fans to create a loyal player base and gather feedback.
We also offer:
- UA campaigns for mobile
With custom creatives adjusted to increase app install and in-game purchases from the Chinese-speaking audiences.
- Workshops and consultations about the market…
…And more.
Reach out to us today, I’m sure we can help.