OUR MISSION: Sereni is a centre of expertise that wants to unburden and professionalize its network of funeral directors with respect for their own identity, with the aim of making each funeral personal with respect for quality. We do this by strongly focusing on education, taking a fresh and broad view on the funeral culture and sharing knowledge and experience within that network. SERENI SEES: - A shift in how people connect socially, from a physical to a digital environment and an increasing desire for authenticity and sincere contacts. - A desire to make a mark in life and that people pay more attention to how we lived our lives. - A lack of attention for organizing a personal farewell and a proper funeral. SERENI BELIEVES THAT: - Farewell and mourning are more and more a personal journey instead of a tradition. - Everyone is entitled to correct information and the right guidance by experienced and educated people. - Sustainable development and lasting innovation are crucial in funeral planning. - Integrity and empathy are the cornerstones of a strong relationship of trust with all stakeholders within the funeral company. - Sharing knowledge and expertise by working together and learning from each other can strengthen the entire organisation and its employees. SERENI OFFERS: - An honest, respectful and trustworthy commitment at every funeral. We do what we say and respect the environment (religion, origin, culture,...) of the client in order to organize a faultless and professional funeral. - A support framework (technology, planning, communication...) for local funeral directors who want to work transparently and strive for excellence. - A multidisciplinary training offer with expertise in the field of aftercare and grief counselling. - A network of experienced funeral planners who share common values and standards and who take care of the administration and content while respecting their own identity.