PUB is a Belgian trade magazine specialized in marketing, advertising, communication and media. It is a serious magazine that does not take itself too seriously. A paper magazine and a daily newsletter keep the small world of brands informed about the goings-on in the industry - with the newest trends, relevant research and inspiring innovations. PUB was founded in 1976. The brand started a new life in 1988 with the take-over by the group Wolters Kluwer. The magazine was a real success thanks to the multi-media approach, the biweekly paper magazine, the newsletter and the annuals, reinforced with the website pub.be in 1997. In the beginning of 2015, with 39 years on the counter, the group Wolters Kluwer let the title. Philippe Warzée & partners founded the firm TheNewPub for the edition of PUB. Today, PUB is a magazine with a circulation of 3.000 issues and a fully digital bilingual approach, completely responsive and enriched with analyses and 'Breakfast Sessions' - workshops which try and find 100% practical solutions for all fields in communication.