Proto is an Innovation, Brand and Experience Consultancy. We work at the intersection of disciplines to help clients unlock outsized growth opportunities. We exist to help incumbents and startups understand what makes them meaningful and create new relevance in rapidly changing contexts. We came together because disruptive change is more complex and multifaceted than ever before. Traditional consulting separates strategy from design, and design from execution. We use intersectional innovation. MBAs alone won’t solve 21st century challenges. Proto’s team is built upon the diverse skillsets, backgrounds and perspectives needed to transform and capture growth opportunities as industries are reimagined. We believe adoption and scale are the most important metrics for innovation. Our work is designed to enable real change within organizations.