Hullabalook is revolutionising the way that Product Discovery works on retailer websites. Using sophisticated analytical techniques, an in-depth understanding of manufacturer product descriptions and new dynamic ways to visualise information Hullabalook converts browsers to buyers providing increased conversion rates to retailers and a great user experience for customers. Hullabalook was founded by Bryony Elliott and Barny Darby in 2016. Bryony and Barny have collectively spent decades helping some of the largest organisations in the world interpret, analyse and visualise complex data. www.hullabalook.com