Together, We Find Evidence for a Better World. NORC at the University of Chicago is an objective, nonpartisan research organization that partners with government, corporate, and nonprofit clients around the world to inform the critical decisions facing society. For more than 80 years, NORC has used proven methods and pioneered new techniques to study the broad spectrum of human experience. We have explored the structural and personal factors that contribute to health and well-being, examined how we best learn at different stages of development, and how education systems contribute to positive and negative outcomes. NORC has charted the nature of employment and work and created deep knowledge about the state of the national economy and our relationship with money and income. We have helped governments around the world design, implement, and evaluate programs to improve the human condition. And we have probed the heart of the American psyche to understand the sometimes-conflicting views that will shape the future of the country. We now look to the future in a context of accelerating change within the industry, growing amounts and types of data, dramatic technological shifts, a dynamic population, and a growing and diversifying set of players in the research and data industries. In this environment, we must chart a course of evolutionary yet bold change that will build upon our traditional strengths to ensure our relevance, impact, and long-term sustainability.