About the Company Auric Beauty Products aims to create value-added products in make up and skin care, offering a range or products that meet the daily needs of an Indian woman. All products will be designed from scratch, and owned by the organisation; the formulations are curated from multiple sources and backed with consumer research to ensure they are relevant. Auric Beauty Products is backed by a private equity fund in India. About the Brand In a complex world where notions of beauty are ever-evolving, Auric is a refreshing take on what matters. Auric believes in simplifying beauty to its core. Simplification, for Auric, is a deconstruction to what is truly essential - nothing more, nothing less - to be built back into a relevant beauty offering for the consumer.