The purpose of the Foundation is to ensure the widest possible awareness, throughout the globe, of the existence of the World Day of Remembrance for Road Traffic Victims – a Day held on the third Sunday of November every year as “the appropriate acknowledgement for victims of road traffic crashes and their families”*, to engage with relevant actors within the UN Member States and the international community and help highlight through World Day observance and activities, including via the WDoR website and social media platforms, the continuous global road casualty count, its profound impact and urgency of efforts to halt it.