At HBS Marketing, we go inside to find the insights and ideas that make things happen. Okay. But what does that mean? It means we work strategically to help our clients learn what they don't already know – or don't realize they know. Having better, deeper information is the first step in creating better, more compelling communications, because everyone – from a CEO dealing with a global marketing issue to a teenager facing peer-pressure – has reasons for doing the things they do (or not doing the things they don't). We go inside the heads and hearts of your audience to find those reasons. How do we do it? With executive consultations, our proprietary BrandLab marketing panel, informal focus groups, interviews – whichever tactics work best to help us identify what it will take to trigger a shift in behaviour or motivate action. Whether you want people to visit a website, download a white paper, request a product demo or take a stand on an issue, you get more out of your marketing when you go inside.